Missed Call Text Back ROI: How to Calculate Your Return

Return on investment is what you gain minus what you spend, divided by what you spend. For missed call text back, both sides are easy to measure.

Step 1: Your monthly cost

TextBack costs $29.99 (Starter), $49.99 (Growth), or $79.99 (Pro) per month. Include any time you spend replying.

Step 2: Your recovered revenue

1. Count missed calls that received a text.
2. Count how many replied.
3. Count how many of those became booked jobs.
4. Multiply booked jobs by average job value.

A hypothetical example

Say 40 missed calls got a text in a month, 12 replied, and 4 became jobs worth $350 each. Recovered revenue is $1,400. Against a $49.99 plan, that is about 28 times the cost. Your results will vary, and these numbers are only an illustration.

Be conservative

Do not count callers who would have called back anyway. Track jobs where the first contact was a text reply.

Use the calculator

Try the missed-call revenue calculator with your own numbers, then start a free trial to measure the real thing.